Sheldon Rocker
Proprietor
Shelly Rocker has been wearing a white meat coat as far back as can be remembered. As a teenager, he enthusiastically began his career in the meat industry working for his father. He spent his high school years splitting his days between school and working in the plant learning every phase of production. Back in the day there was a very limited supply of boxed beef. Therefore, his father’s meat company broke cattle and processed from the hanging cattle. In his quest for knowledge, Shelly educated himself by working every single position and learning each processing procedure involved in meat production.
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DEBBIE ROCKER
Executive - Pure Meadows
A passionate entrepreneur, Debbie has worked
in many industries, including health & fitness,
and most recently, the meat industry. Debbie has
decided to combined her love of animals, her
passion for health and fitness, and knowledge of
her family’s meat and provisions company (which
processes and distributes fine meats to fine-dining
establishments), by joining the family business
Rocker Bros Meats, and initiating a line of all
natural, hormone and antibiotic free, and humanely
raised meats.
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Account Executive
CHEF Christian Shaffer
Chef Shaffer is always on a quest for the freshest ingredients and the finest meats. His talent for creating elegant yet accessible fare is just one of the reasons why Gourmet, Bon Appetit, Food Arts, Town & Country, Los Angeles Magazine and the Los Angeles Times have been giving him glowing accolades.
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