Green Healthy Humane
At Rocker Bros, recognized the importance of buying locally whenever possible, and finding naturally raised, humanely farmed meats to add to our Premium line of Rocker Bros. Meats.
We have taken the time to develop relationships with companies that practice humane animal treatment, a higher level of land stewardship, and an overall greater understanding and responsibility to providing healthier animal products with minimal waste and stress on our land and animals.
These companies go beyond the current call of duty, following higher standards and practices than imposed by government agencies. We are pleased to know them, work with them and support them in our Green, Healthy, Humane endeavor.
It is a fact that going back to basics by raising animals naturally is better for our health, and the health of our environment. And the payoff is evident in the taste too. In fact the texture, flavor and tenderness of our Green, Healthy, Humane meats is shockingly delicious.
It’s nice to be able to satisfy the demands of well-known chefs and fine restaurants and, at the same time, support natural, compassionate and sustainable farming practices too.
Green Healthy, Humane meats, meet these requirements:
- Great taste!
- 100% Natural and/or Certified Organic
- No hormone or antibiotic injections
- Raised Locally
- Minimally Processed
- Animals live in Healthy Humane Environments
- Animals are raised on sustainable farms, and/or ecologically responsible small family farms
Sonoma Direct lambs are raised on family farms in Marin and western Sonoma County. They are entirely pasture raised and eat only natural grasses. They are hormone and antibiotic free and are largely not weaned so they receive a good quantity of milk. Our ranchers follow our guidelines for animal welfare practices. You will find that our lamb has a very mild taste and a silky texture.
Sonoma Direct Pork Ranchers (primarily Gleason Farms) are committed to sustainability, conservation, and good, old-fashioned family traditions. They practice low-stress management, rotational pasturing and hormone-free animal husbandry. Their sows are Yorkshires crossed on either a Duroc or Berkshire boar. The sows are pastured along with their piglets until the piglets are weaned. The weaned piglets are then finished with milk, bread, and grains in a free-range environment producing a superior product.
Sonoma Direct Veal, predominately Hereford breed, is raised naturally in Central Valley California pastures. This pasture raised veal ranges in color between rose and red and is much more flavorful than formula or milk fed calf.
Sonoma Direct Goat is raised by Julie Rossotti, specifically for meat production, on her and her husband’s 50 acre Petaluma ranch. The goats are raised on a 100% grass fed program and are free of any hormones or antibiotics. Julie uses a rotational grazing program that produces the most sustainable benefit out of the land and the animal.
Good Nature Pork is free of antibiotics, growth stimulants and preservatives - animals are raised on a 100% vegetarian diet on farms in the Midwest, where farmers adhere to stringent animal health and humane treatment practices.
Boulder Valley Natural Beef is Angus Beef, raised in the Rocky Mountain Region by ranchers who are committed to conserving the environment; and the humane treatment of animals. Animals feed on a natural diet of grass, hay, corn, alfalfa, oats and barley. They are never given antibiotics or growth hormones. This is Premium Angus Beef that is truly natural.